About

Welcome to Behind the Numbers with Barry Hynd.

Every week Behind the Numbers shares practical advice on how to make better decisions to grow your business. So you can expect reports, case studies and free tools battle-tested in actual businesses with a little sprinkling of AI for good measure.

Focus areas: Pricing, Reporting, Operations, Trust, Engagement, Cash Flow and Technology. Neatly packaged in what we call the PROTECT Framework!

This newsletter is something new for me as I try to build an audience of like-minded founders and entrepreneurs. Thank you in advance if you are kind enough to take a punt on this newsletter and share your details with me 👍

👋 About Barry

Hi, I’m Barry Hynd, the creator and writer of Behind the Numbers. I’ve spend the last 20 years or so helping digital agencies, technology companies and MSP’s understand the stories behind their numbers that helps them make better decisions and build businesses they can be proud of.

I’ve spent the last 10 years or so operating as a fractional CFO (long before people started jumping on the fractional bandwagon!). I was part of the team that to this day executed the biggest digital agency transaction in Scotland.

When I’m not writing about numbers, you can find me playing golf ⛳, pool 🎱 or trying to bag my next munro! ⛰️