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PODCASTS

Running an agency is a bit like driving a car with several warning lights on at once. Pricing feels off, new business is slow, a client is unhappy, and the team needs direction. You cannot fix everything today, so you need the right advice at the right moment. That is where a good podcast helps. The best digital marketing agency podcasts are not just entertainment for the commute. They are focused lessons from people who have solved the exact problem you are facing right now.

Below are seven podcasts, grouped by the problem they solve best. Pick the one that matches what is keeping you up at night this week, rather than trying to listen to all seven at once.

Strategy, Positioning and Pricing

If your agency is competing on price rather than value, this is the place to start.

2Bobs, hosted by Blair Enns and David C. Baker, is a conversation between two long-standing agency consultants. Think of it as a masterclass in how to charge for expertise rather than hours. Each episode works through a real positioning or pricing problem, using a simple framework: identify the value you actually deliver, then price against that value, not against your competitor's day rate.

This podcast is best for owners who feel undervalued by clients, or who are tired of being compared to cheaper alternatives.

Winning New Business and Growth

Growth rarely happens by accident. These two podcasts treat new business as a system you can build, rather than luck you wait for.

Small Spark Theory takes its name from a simple idea borrowed from cycling: marginal gains. Instead of chasing one big breakthrough, the show breaks new business down into small, repeatable improvements. It is a useful framework for agencies that find business development overwhelming, because it turns one large goal into several small, manageable actions.

The Digital Agency Growth Podcast covers the practical side of scaling: lead generation, sales process, and building a pipeline that does not dry up the moment you get busy with delivery work.

Together, these two podcasts suit owners who are focused on revenue and want a structured, rather than reactive, approach to growth.

Client Relationships and Account Management

An agency can win great clients and still lose them within a year if the relationship is not managed well.

The Creative Agency Account Manager Podcast focuses entirely on this gap. It looks at how account managers build trust, handle scope creep, and keep clients for the long term rather than one project at a time. This is essential listening for account managers, and equally useful for owners who want to understand why some clients stay for years while others churn after one campaign.

Leadership and Running the Agency

Working in the business is different from working on the business. This podcast is firmly about the latter.

Build a Better Agency covers the operational and leadership side of agency life: team structure, culture, process, and the decisions that let an owner step back from day-to-day delivery. If your agency depends entirely on you personally, this is the podcast most likely to change that.

Creativity, Branding and Mindset

Not every agency problem is financial or operational. Sometimes the issue is confidence in your own creative point of view.

The Futur with Chris Do blends branding advice with mindset coaching. It is particularly useful for creative-led agencies that want to sharpen how they present their value, not just what they charge for it. Think of it as the counterpart to 2Bobs: where 2Bobs focuses on the numbers behind positioning, The Futur focuses on the story and confidence behind it.

Marketing Psychology and Behavioural Science

The final podcast on this list is less about running an agency and more about becoming better at the craft of marketing itself.

Nudge Podcast applies behavioural science to marketing decisions. It explains why customers really act the way they do, using evidence rather than assumption. This is valuable both for the campaigns you run for clients and for how you market your own agency.

Which One Should You Choose?

Do not try to add all seven of these digital marketing agency podcasts to your queue at once. That is the same mistake as trying to fix every warning light on the car in one weekend. Instead, identify the single biggest problem your agency has right now, whether that is pricing, growth, client retention, leadership, creative confidence, or marketing effectiveness, and pick the one podcast that speaks to it.

TLDR: Choose one podcast from the list above, subscribe today, and listen to a single episode this week before adding another to your list.

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Until next week,

Barry 👍 Behind The Numbers | Finance Cornerstone

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